[Bril-yuhnt] Campaign

CASE STUDY Postcard Series, Inovia Global Patent Filing

You create a truly ground-breaking idea.


Protecting your patents around the world is time-consuming and laden with complexity. How do you capture the essence of your idea to resolve filing challenges with ease, simplicity and expertise?  

THE ASK

Submitting expenses is among the most repetitive tasks a salesperson – or any employee can experience, placing line items into a form one after the other. How can employees embrace the submission process rather than dread it?

PROBLEM

We created a traditional mailer in the form of a postcard. A simple, direct-to-consumer form of connecting with a specifically targeted audience – with a uniquely arresting industry specific image.

SOLUTION

CONCEPT

You (inventor/attorney representing inventor) are sitting on brilliance. inovia is the next step in taking that brilliance (patentable invention) to the world. inovia itself is a simple, yet brilliant, idea to automate - we are the facilitator, with global reach and expertise.

Being Brilliant

Brilliance in Nature / Human Innovation

VISUALS

Brilliant color paired with striking imagery – accentuating the awe-inspiring complexity and simplicity of nature and human innovation. Discovery of sheer brilliance: how simple inovia will make the seemingly complicated process of patenting your ideas.

Creative Iterations / Round One

DIRECTION 1

After coming up with a truly ground-breaking and culture-changing idea, how does one secure the idea as their own to bring to the world?

DIRECTION 2

Infuse humor in the idea that one needs to protect – and fight for – the rights of ownership over their idea. The need to document and file a patent is integral to securely document your invention.

DIRECTION 3

Within the most primitive sense of competition – one needs to protect ownership of their idea at all costs.

Creative Iterations / Round Two

Direction 1

DIRECTION 1

Feature the awe-inspiring characteristics – richness of color and scope of the natural world around us.

GOAL - Portray power in a singular object, by providing a stark spotlight on an object of beauty –balanced with everyday utility.

DIRECTION 2

In contrast to the first direction, this exploration features simplicity in black and white.

GOAL - Draw the observer in by capturing a rarely-seen glimpse of structural elements while providing arresting visual imagery with the use of intense color.

FINAL CAMPAIGN

Dictionary definition of “brilliant” – using the phonetic spelling of “Brilliant” accompanied by 2 - 3 words of succinct, descriptive terms for brilliance, aligned with each accompanying object.

Creative Iterations / Round Three

Register

RESULTS

They areRepresenting the core values of scientific innovation paired with everyday needs, we were able to showcase how complex challenges can be simplified down to the discovery of a “brilliant” idea that impacts the way we face universal human challenges.

We developed the concept of revolutionary advances – in the form of practical everyday objects to medical advancement to global climate solutions into an eight card postcard mailer. The campaign was intended to emotionally pique curiosity reaching the right audience with the greatest impact.

The familiarity of receiving a postcard in itself helped further the concept that a simple, but powerful gesture still has the power to transform and ease our lives with profound purpose and wonder.