Persona Profiles
Persona Concept, Design & Execution, Oracle
Define common personas that are being used by all products across the organization, and humanize them by developing a familiarity and relatedness with idealized customers.
PROJECT DETAILS
Define the common personas that are being used by all products across the organization, and humanize them by developing a familiarity / relatedness with these idealized customers
PROBLEM
Collaborated closely with user research team to create product personas; including profile definition
and applications across all products, presentations and exhibits
Showcased our product(s) at high-profile events while directly drawing additional participants for user testing initiatives: Oracle Open World, Oracle Cloud UX, and Oracle Modern Customer Experience (MCX)
SOLUTION
CONCEPT
Concept for interactive UI to locate and explore relationships of various individual personas,
and their relationships to other peers and team across the product universe
Profile Universe
Booth signage and poster created to drive user testing at conferences to assess potential customer's needs and goals.
Tradeshow Material
RESULTS